Judy Alderson

Recently, I heard someone talk about the difference between your old story and your new story. At first, I thought about all the things that had changed in my life over the years. A corporate career. Leadership roles. Successes. Setbacks. The loss of a career I loved. The season I now call the in-between. For a long time, I believed those events were the story. I told them because they explained where I had been. I told them because they validated what I do today. I told them because they...

It always starts with a thought. A quiet nudge. An idea that won’t leave you alone. A feeling that there’s something more… even if you can’t quite define it yet. That’s how this began for me. Not with a perfect plan. Not with a polished brand. But with a thought that maybe—just maybe—there was something more for me to do. So I started. And if I’m being honest… I thought I was building a business. At first, it looked like trying things on. Different names. Different directions. Different ways...

If you’re in a season of transition, uncertainty, or starting over, this will help you understand it—and move forward with clarity and confidence. There are seasons in life that don’t make sense while you’re in them. Seasons where what once felt stable… isn’t. Where the path forward feels unclear. Where you quietly wonder: What now? I found myself in one of those seasons a few years ago. I call it the In-Between. What Is the In-Between? The In-Between is the space between what was and what’s...