Judy Alderson

This morning, I came across something that stopped me in my tracks: There is a difference between ambition and assignment. Ambition asks, How do I get ahead? Assignment asks, How do I stay aligned? And I realized I’ve spent a lot of time letting those two things work side by side without recognizing which one was actually in charge. I am ambitious. I always have been. Ambition helped me build a 35-year career. It helped me lead, achieve, rebuild after disappointment, and keep going when I...

“Work hard, follow Me, and I will bring the rewards.” I heard those words one day when I was striving to find my next chapter. I wrote them down, but I’m still learning how to live them. This morning, I was thinking about my first year with Halo. Two awards arrived at my door on different days, and both took me completely by surprise. I didn’t know I was working toward an award. I was listening to companies, finding solutions, and helping them promote their businesses. I was simply doing the...

For most of my adult life, I knew exactly what to say when someone asked, “What do you do?” I had a title. For 35 years, my title told people where I worked, what I had accomplished, and where I fit in the professional world. Then one day, the title was gone. And I was left with a much harder question: If I am no longer that, who am I now? That question followed me through the in-between—the season after one chapter ended but before I could see what was coming next. Eventually, I began to...